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Privacy policy

Last updated: November 1, 2026

Rare Gear USA ("we," "us," and "our") operates raregearusa.com and the related shopping, account, customer support, and other services we provide (the "Services"). Our online store is powered by Shopify.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you browse our website, place an order, use the Services, or communicate with us. It also explains your privacy choices and how to contact us. For personal information whose purposes and means of processing we determine, Rare Gear USA is the responsible business or data controller under applicable privacy laws. Shopify and other providers may be independently responsible for certain processing, as explained below.

If this Privacy Policy conflicts with our Terms of Service regarding the handling of personal information, this Privacy Policy governs that issue. Where applicable law requires consent, we request it separately; this policy does not replace that consent.

1. Personal Information We Collect

Personal information is information that identifies you or can reasonably be linked to you. The information we collect depends on how you interact with us and may include:

  • Contact and delivery information: your name, email address, phone number, billing address, shipping address, and delivery details you provide.
  • Account and profile information: information used to create or access your account, account identifiers, preferences, and settings.
  • Payment and transaction information: your payment method, billing details, payment status, transaction identifiers, and information needed to administer purchases, refunds, or payment disputes. Payment credentials submitted at checkout are processed by the providers supporting your selected payment method, as described in Section 4.
  • Shopping activity: products you view, search for, add to your cart, purchase, return, exchange, or cancel, and your order history.
  • Communications and submitted content: information you provide in emails, website chat, order-verification communications, support requests, return requests, reviews, photographs, or other content you choose to submit.
  • Device and usage information: your IP address, device and browser information, cookie identifiers, approximate location derived from technical information, referring pages, and information about how you navigate and interact with the Services.
  • Preferences and inferences: your communication and privacy choices, and interests inferred from your shopping activity, such as product or category preferences.

These categories can include identifiers, customer records, commercial information, internet or network activity, general location information, and inferences under applicable privacy laws. Certain payment or account-access information may be classified as sensitive personal information. We process that information for the relevant transaction, account, security, or legal purpose.

If you provide another person's information, such as a recipient's shipping details, please provide only information you are authorized to share. Information that has been de-identified so it cannot reasonably be linked to an individual is not personal information where applicable law recognizes that distinction.

2. Where We Obtain Personal Information

  • From you: when you browse, create an account, place an order, subscribe to email communications, submit a review, request a return, or contact us.
  • Automatically: through cookies, pixels, logs, and similar technologies used when you interact with our website or communications.
  • From service providers: including Shopify, payment providers, shipping carriers, customer support providers, and providers that help with security, analytics, or store operations.
  • From other parties: including services you choose to connect to your account and people who provide your details to send you an order. Where we work with advertising partners, we may also receive information from those partners.

3. How We Use Personal Information

  • To operate the store and fulfill orders: process transactions, arrange shipping, provide order updates, administer accounts, handle returns or cancellations, and respond to product or order questions.
  • To support and improve your experience: remember preferences, operate search and shopping features, understand how the Services are used, troubleshoot problems, and recommend relevant products.
  • To communicate with you: answer inquiries, provide customer support, verify order details, and send service, account, or transaction communications.
  • For marketing and advertising: send promotional emails where permitted and, where we use advertising services, display relevant advertisements and measure campaign performance, subject to applicable consent requirements and your privacy choices.
  • For security and fraud prevention: verify transactions, detect and investigate unauthorized activity, protect accounts, and safeguard our customers and Services.
  • For legal and business administration: maintain required records, resolve disputes, respond to lawful requests, enforce applicable terms, and protect legal rights.

Some information is necessary to process a purchase, deliver an order, or respond to a request. If it is not provided, we may be unable to complete the relevant transaction or service.

4. Payments, Order Verification, and Text Messages

Payment processing

Payments are processed through Shopify and the payment providers available at checkout. Those providers may collect and process payment-card or financial-account details. We receive the payment and transaction information needed to administer your order, such as your payment method, payment status, and transaction details. The provider's privacy notice also applies to information it processes independently.

Order verification

We may use order, contact, billing, shipping, payment, and technical information to review a transaction and help prevent unauthorized purchases. If verification is needed, our team may contact you by email, phone, text message, or website chat. We may be unable to complete an order if necessary information cannot be verified.

Text messages

We currently use text messages only when needed to verify an order. We do not currently operate an SMS marketing program, and text messaging is not a customer support channel.

For order questions or other assistance, please contact us by email at cs@raregearusa.com, by phone at +1 (424) 292-3315, or through our website chat.

If we introduce an SMS marketing program in the future, we will provide the relevant disclosures and obtain any consent required by applicable law before sending marketing texts.

5. Cookies, Analytics, and Advertising

Our Shopify store and its providers use cookies and similar technologies for essential functions such as shopping sessions, checkout, and security. Depending on the features enabled and your privacy choices, cookies, pixels, and similar technologies may also support remembering preferences, understanding website activity, personalization, analytics, or advertising.

Where advertising services are used, the relevant partners may receive information about your device, browsing activity, purchases, or identifiers and use it to show or measure advertisements across websites and services. Certain disclosures may be considered a "sale," "sharing," or processing for "targeted advertising" under applicable privacy laws, including when no money is exchanged.

Where cookie or privacy controls are presented on the website, use those controls to manage the available choices. To exercise an applicable right to opt out of sale, sharing, or targeted advertising, or to request help with your preferences, email cs@raregearusa.com or contact us using Section 15. Where consent is required for non-essential tracking or advertising, you have the right to decline or withdraw that consent.

Your browser may also allow you to block or delete cookies. Doing so can affect features such as remembering your cart or preferences. Depending on the choice and technology involved, you may need to renew your preferences when using another browser or device or after clearing cookies. Opting out of personalized advertising does not necessarily stop all advertising.

6. How We Disclose Personal Information

We disclose personal information where needed for the purposes described in this policy, subject to applicable law and your choices:

  • Shopify and operational service providers: providers supporting hosting, checkout, payments, security, analytics, customer support, email communications, reviews, and other store functions receive the information relevant to their services.
  • Shipping and fulfillment providers: carriers and related providers receive details needed to deliver orders and handle shipping inquiries, such as recipient contact information, delivery addresses, and shipment details.
  • Advertising and marketing partners: where these services are used, partners may receive identifiers, device and usage information, shopping activity, and related preferences to provide or measure advertising and marketing, subject to applicable consent and opt-out requirements.
  • At your direction: we disclose information when you request or authorize it, including when you use a connected service or choose to publish a review.
  • For legal, security, or business purposes: we may disclose relevant information to professional advisers, authorities, or other parties to meet legal obligations, investigate fraud, resolve disputes, protect rights, or evaluate or complete a business transaction such as a merger or sale.

Providers that independently determine how they use your information do so under their own privacy notices. Content you choose to post publicly, such as a review, may be visible to others.

7. Our Relationship with Shopify

Shopify hosts our store and processes personal information about your access to and use of the Services to operate and improve them. Information you provide is shared with Shopify and relevant third parties, which may be located outside your country.

Depending on the Shopify services enabled for our store and your interactions with Shopify, Shopify may also process information to provide enhanced services that incorporate data from interactions with our store, other merchants, and Shopify. These services may support security, service improvements, personalized experiences, or advertising. Where Shopify determines the purposes and means of that processing, it is responsible for its own use of personal information and for handling related privacy-rights requests.

Learn more in the Shopify Consumer Privacy Policy. You can exercise applicable rights relating to Shopify's processing, including advertising choices or withdrawal of consent, through the Shopify Privacy Portal. Requests concerning information we control can be sent to us using Section 15.

8. Your Privacy Rights and Choices

Depending on your location and the law that applies, you may have the right to:

  • Know whether we process your personal information and request access to it, including information about its sources, uses, and disclosures.
  • Request correction of inaccurate personal information.
  • Request deletion of personal information, subject to applicable exceptions.
  • Receive a portable copy of personal information and, where applicable, request its transfer.
  • Opt out of sale, sharing, or use of personal information for targeted advertising.
  • Limit certain uses or disclosures of sensitive personal information, where that right applies.
  • Object to or request restriction of certain processing, withdraw consent, or exercise applicable rights concerning decisions based on automated processing.
  • Appeal a decision about your privacy request where applicable law provides that right.

How to submit a request

Email cs@raregearusa.com with your privacy request, including an applicable sale, sharing, or targeted-advertising opt-out. You may also contact us by phone or through our website chat. Please tell us which right or preference you want to exercise so we can direct your request appropriately.

We may need to verify your identity before fulfilling an access, correction, or deletion request, using information reasonably necessary for that purpose. We do not require identity verification for an applicable sale or sharing opt-out request, although we may need enough information to identify the request and apply your choice.

You may use an authorized agent where permitted by law. We may request appropriate proof of the agent's authority and any verification allowed for the type of request. We respond within applicable legal deadlines and explain any permitted extension or reason we cannot fulfill a request. We will not unlawfully discriminate against you for exercising your privacy rights.

Global Privacy Control

Depending on your location and the applicable law, you may have the right to use a recognized opt-out preference signal, such as Global Privacy Control (GPC), to communicate a sale, sharing, or targeted-advertising opt-out. The scope of a signal can depend on the browser, device, and whether it can be associated with an account. Learn more at globalprivacycontrol.org. Contact us for assistance exercising your rights. A browser's general "Do Not Track" setting is not necessarily equivalent to a recognized opt-out preference signal.

Email preferences

You can unsubscribe from promotional emails using the unsubscribe link in those messages. We may still send non-promotional communications needed for your orders, account, security, or requests.

9. Additional Information for the EEA and United Kingdom

Where European Economic Area or United Kingdom data protection law applies to our processing, the legal basis depends on the purpose:

  • Contract: processing needed to accept and fulfill an order, administer related transactions, or take steps you request before a purchase.
  • Legitimate interests: operating and improving our business, protecting the Services, preventing fraud, and resolving disputes, where those interests are not overridden by your rights.
  • Consent: processing for which consent is required, including relevant marketing, non-essential tracking, and personalized advertising.
  • Legal obligations: processing needed to meet requirements under applicable EEA or UK law, including relevant recordkeeping, tax, or regulatory obligations.

You may object to processing based on legitimate interests and to processing for direct marketing. You may also request restriction where applicable or withdraw consent through the relevant controls or by contacting us. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

10. International Transfers

We operate in the United States. Shopify and other providers may store or process personal information in the United States and other countries, where privacy laws may differ from those in your country.

Where applicable law requires safeguards for an international transfer, we rely on recognized mechanisms, such as an applicable adequacy decision, the European Commission's Standard Contractual Clauses, or the relevant United Kingdom transfer arrangements, as appropriate. Contact us for information about the safeguards relevant to your information and how to obtain a copy, subject to appropriate protection of confidential information.

11. Security and Retention

We use reasonable measures designed to protect personal information. No website, transmission, or storage system can be guaranteed completely secure. Please protect your account credentials and avoid sending full payment-card numbers, passwords, or other sensitive account credentials through email, website chat, or text message.

We retain personal information for as long as reasonably necessary for the purposes described in this policy. The criteria depend on the information and purpose:

  • Order and payment records: fulfillment, returns, accounting, taxes, payment disputes, and applicable recordkeeping obligations.
  • Account information: maintaining your account and relationship with us, subject to deletion requests and any information we must retain for other lawful purposes.
  • Support and verification records: resolving inquiries, reviewing transactions, preventing fraud, and handling disputes or legal claims.
  • Marketing and privacy preferences: managing your choices, honoring unsubscribe or opt-out requests, and documenting compliance where needed.
  • Device, usage, and analytics information: the operational, security, measurement, or advertising purpose, relevant technology lifetimes, and applicable privacy choices.

A deletion request does not always require immediate removal of every record; applicable law may allow or require retention for specific purposes. Where information is no longer needed, we delete or de-identify it in accordance with applicable requirements.

12. Children's Privacy

The Services are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe a child has provided personal information to us, please contact cs@raregearusa.com so we can review the matter and take appropriate action, including deletion where required.

As of the date of this policy, we do not have actual knowledge that we sell or share, as those terms are defined by applicable law, the personal information of individuals under 16. This section does not change any age or parental-permission requirements in our Terms of Service.

13. Third-Party Websites and Services

The Services may link to websites, social platforms, payment services, or other services operated by third parties. Their handling of personal information is governed by their own privacy notices. Review those notices before providing information to them. A link from our website does not mean we control that third party's privacy practices.

14. Complaints, Appeals, and Policy Updates

If you have a concern about our privacy practices, contact us using the details below. Where you have a right to appeal a privacy-request decision, email cs@raregearusa.com and identify the decision you would like reviewed. We will explain the outcome and provide further complaint information where required.

You may also have the right to complain to your local privacy or data protection authority. EEA residents can find their authority through the European Data Protection Board. UK residents can contact the Information Commissioner's Office.

We may update this policy to reflect changes in our practices, Services, or legal requirements. We will publish the revised policy here, update the "Last updated" date, and provide additional notice or request consent where required by applicable law.

15. Contact Us

For privacy questions or to exercise your privacy rights, contact:

Rare Gear USA
Email: cs@raregearusa.com
Phone: +1 (424) 292-3315
Mail: 15000 S Avalon Blvd, Suite H
Gardena, CA 90248-2035
United States

You can also reach us through our website chat or visit our Contact Us page. Customer support is available by email, phone, or website chat. Text messages are used only for order verification.